The Real Gift of Tet
In late 2014 Coca-Cola approached Yeti to write a compelling story for 2015 Tet Season. Yeti wrote an original script that was deeply insightful and moving. The story scored the highest rating at Nielson in over a decade in consumer testings of commercials in Vietnam. When the film was released it was an immediate hit among the audience crossing over 12 million views. The film also proved to be influential and started a trend for similar themes from other brands over the following years. Coca-Cola re-released the film during Tet 2016.